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| A stack of learning ... A year lap |
I looked at the textbooks that I have accumulated within two school semesters with UPOU and I smiled with my eyes twitched.
Aaaaaaah. I thought it was easy- to study development communication in an open university setting. I suppose my eyes twitched because I wanted to have a clearer sight of the photo of my textbooks before the image become blur again. To tell you the truth, my second semester with UPOU was not an easy ride ... especially last 3 months where we have to learn and think fast about social marketing and social mobilization.
I was mistaken then. Studies in an open university platform is never easy just because you need not to be in a classroom. In fact, it is more challenging because you are on your own.
This entire journey made me realize that my course itself bears the endurance and the kind of attitude that a social marketer or development communication practitioner puts in when one rolls out a social marketing campaign.
Why?
Perhaps because social marketing campaigns address some of the deepest needs and issues of humanity.
Perhaps because it promotes life itself.
Perhaps because development per se does not happen overnight. It is laborious. It has to be tilled with commitment and "world-wide" passion.
The last four chapters of my subject DEV208 which deals with Social Marketing and Social Mobilization took me into a long journey. One that will really challenge one's intention about the course.
The two key words - marketing and mobilization actually took me by surprise despite the fact that I have been part of our marketing team at World Vision- a development aid agency.
My reason is simple, development itself is really a bigggg word and in my context I am more than convinced now that World Vision as a development aid agency cant be all to all.
As such, anyone supporting a humanitarian cause or rolling out a social marketing campaign would need foresight, would need the ability to seek partnership opportunities, would need the ability to mobilize people, would would need resourcefulness, would need the ability to go beyond identifying a societal problem ... Social Marketing and Social Mobilization are actually action makers in development work.
The past four topics in my class at DEV208 has given me the opportunity to practice the skills that I mentioned above as I tried to map out social marketing and social mobilization for a topic on disaster risk reduction education for children (primary school students).
I think I did my best to at least pen my thoughts for a possible social marketing campaign.
And I hope too that the experience will me construct my own bridge to the real world of social marketing
Below is what my social marketing campaign desires ... a sound and child-friendly disaster risk reduction education for the Filipinos.
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| Source: http://www.unicef.org/ceecis/emergencies_16525.html |
http://www.unicef.org/ceecis/emergencies_16525.html
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